A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Procedia Computer Science
سال: 2019
ISSN: 1877-0509
DOI: 10.1016/j.procs.2019.11.286